The game

Think fast. Advocate harder.

Birth Loop is a bespoke board game and companion app that turns birth preparation into something you actually look forward to.

See it in play

Quick rounds, real conversations.

Guests race a countdown timer to find the right cards, answer questions and back each other up. It is fast, funny and full of moments that stay with people long after the game ends.

Inside the box

Designed for play, built on real knowledge.

Question cards

Cards across real birth themes, from understanding your options to knowing what to ask your maternity team.

Inner Circle cards

Special card sets that bring your support circle into the conversation, so everyone knows their part.

Companion app

The app keeps the game moving and gives guests something to come back to after the event.

How it plays

A round of Birth Loop.

Start the clock
The timer starts and the race is on. Every second counts.
Find your cards
Guests search the table for the right cards and work together to play them.
Talk it through
Each card opens a real conversation about birth, choices and how to speak up.
Celebrate
Cheers at the buzzer, then on to the next round with more to learn.

Gallery